Marketing communication Internal communication Storytelling training

Services

Story-driven approach is the key to context, credibility, and
confidence to drive business decision-making. We help
to reach that goal and talk beyond the datas and graphs.
Creating meaning. Telling a story. A strategic one.

Your needs

  • Purpose (incl. ESG, inclusion, diversity), brand identity, employer branding
  • Content & video marketing, social media, PR, full funnel
  • Executive and internal communication, culture change support
  • Keynote, strategic presentations
  • Bespoke trainings to support marketing & comm departments, C-level executives

Our expertise

Creating
STRATEGIC COMMUNICATION

We create a more unified story to help sales and company leaders to become more inspirational, persuasive communicators. We help you to (re)define your purpose and brand identity for sustainable transformation.

Building
Narratives

Everyone, every company has a story. And every story has a story worth telling. Story-driven messages directly influence decision-making. We help you to shift your story through workshops. We then support you to socialize the narrative according to your objectives.

Humanizing
Complex ideas

People often think that data, product, or simply the truth are sufficient to generate commitment. It rarely does. Tailored to your needs, our trainings help you to humanize your most tricky ideas.

Our scope

Strategic
communication

Video & graphic
content

Mission / vision
/ values

Copywriting

Executive
storytelling

Project
management

Positioning
& branding

Training

Case Studies

Silac

Founded in 1985, Silac has built up expertise in the world of reading glasses. It is now present in Portugal, Spain, Croatia, Greece… To consolidate its leadership in an increasingly competitive sector, we helped it redefine its positioning. We created 3 brands, each with its own identity (graphics, packaging, storytelling) and sales environment. Today, we support Silac in implementing its 3 brands (displays) and adapting its communication tools.

Finance & Invest Brussels

When Pierre Hermant took over the management of the well-known Brussels-based investment company he asked us to help him to optimize its image. At the time, the company was… in their project to match the activity,… After extending the name while respecting the initial identity, we worked on a single, coherent message that is now reflected in all the communication tools to which we contributed: website, explanatory videos, annual report, flyers…

Spadel

We helped this European mineral water group to socialize its new purpose to its teams: 1,500 people, from managers to workers, in Belgium, the Netherlands, France and Bulgaria. We started by providing a graphic identity for this purpose, before distributing it in 4 languages and in various forms (executive emailing, interactive card game, videos, posters, etc.). The aim: to enable everyone, whatever their profile or culture, to truly integrate the meaning of this purpose, and the values&behaviors that flow from it. We also regularly work with Spadel on internal and external communication projects.

Drohme

In a politically complex context - the site, which is listed and in a Natura 2000 area, is subject to a temporary occupation program, pending definitive allocation - Drohme’s management approached us to launch its new activities. Taking into account these various data and sensitivities, we drew up a new baseline, a strategy and a communications plan including: copywriting and design of commercial materials, website, social networking campaign, press releases and public relations.

DAB+

Everyone uses DAB+… without knowing it, and without knowing what these 3 letters stand for, or what they offer in addition. To introduce the general public to what is now replacing FM-radio, we developed two multi-media campaigns (TV, radio, print and digital media, event comm) focusing on its advantages. In line with our initial strategy, this objective is now achieved, and we’re planning to focus the rest of our communications on a new objective: promoting radio, quite simply. To be continued shortly…

narrative,
base for change

Story Marketing, Teams, Culture, Innovation, Product, Clients, Vision, Sales