Manuella Damiens founded MADAM· in 2013. Our company specializes in strategic communications and narrative production. We address a particular focus on consistent, story-driven messaging. Our goal: to help companies achieve their growth objectives in a sustainable way.
WHO IS Madam.
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TRANSFORMING DOUBT INTO OPPORTUNITY
Imposing change and conveying a new vision often put your target on the defensive. We look forward to showing you how to positively engage them in your transformation.
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OUR PURPOSE
We believe great stories make great projects. Whatever the story and whatever the project. In a world that is constantly reinventing itself, it is essential that decision-makers master their story. To make it coherent and intelligible to all.
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WHY DO WE BELIEVE IN GOOD STORIES?
Because they bring out emotion, the first step towards reason. A closer look at how the brain works reveals that the cortex, the seat of reason, and the brain stem, the neuralgic center of emotions, are in constant dialogue. The cortex provides us with memory, reasoning and language skills. The brain stem enables us to do exactly the same things, but at a simpler, more basic level. From Descartes’ « I think, therefore I am », emotions are now recognized as the true levers of thought.